Comparing Publicity – Airplane Banner Versus Other Forms of Advertisements

How does the use of airplane banner fare against other forms of advertisements? In a way, this comparison is unnecessary and will not yield any proper response. After all, specific forms of advertisements work best on specific types of campaigns and products. There are products that would not work well if advertised on television, while some would not work well if advertised through an airplane banner, for instance. And besides, a good advertising campaign should use at least more than one type of medium. The use of an airplane banner works well if it is supplemented by an online advertising campaign, for instance, since the limitation of the airplane banner can be offset by the online advertisement.On the other hand, a comparison is necessary to see why an airplane banner is different from other types of advertisements. This also allows people to see the limitations of the more popular advertising types such as television ads, among others. Although they work on different mediums, the use of a airplane banner can offset the limitations of other advertising forms, considering how the perception and the preference of the people also play a role here.For instance, it is known that it is hard to stand out suing television ads, radio ads, print ads, and most especially online ads. It is easy to be noticed online using ads, but the end results here are not usually stellar. For instance, one can employ pop-up advertisements. However, these usually just annoy people, so the product gets dragged down by the medium. Television ads are a different story-people hardly believe them anymore. With all the ads that come out on television, people are already desensitized. Many advertising experts see this as a result of the years of “shouting” as a form of advertising. This means, instead of pushing a product properly, subtly, by highlighting its use and its benefits, companies and advertisers simply rely on gloss, overwhelming people. And since they are overwhelmed, people tend not to believe television ads. Unfortunately, this cannot be the case in a good advertising campaign. A good advertising campaign relies on trust-and shouting to the people about a certain product or service through advertising does not constitute trust.On the other hand, using an airplane banner is subtle. It delivers the message without being too intrusive and destructive and it prods people to do the action the ad says without being too pushy. And since very few companies use an airplane banner to promote a product, it always helps a product stand out even before the actual product is advertised. The medium itself helps the product become familiar and memorable, and it helps the information about it be retained in the minds of the people who saw the ad.In a way, the use of airplane banner takes advantage of the fact that people are already desensitized with other forms of advertisements. It may be simpler than television ads and other types of ads, but this simplicity helps it stand out.

How Can I Sell Advertising on My Blog Or Forum?

If you are making revenues (or trying to) from monetizing your forum or blog through advertising, the question you may have is how should you do it? That is, should you use advertising networks, Google AdSense, or sell directly and keep all the profits for yourself?The answer to this will largely be a matter of personal taste and style, and temperament. And you may use a combination, of course.With advertising networks, they serve advertising on your blog and share advertiser revenue for qualified clicks each time your blog’s visitors click on ads. There are a few different kinds of advertising networks and they share revenues in different ways.Representative (or Rep) Networks generally revenue share; these are the ones who usually carry ad inventory for brand advertisers, larger companies. Targeted Networks focus on specific targeting technologies and usually also use revenue sharing.Blind Networks use arbitrage; the official investing and marketing definition of arbitrage is “a risk-free transaction consisting of purchasing an asset at one price and simultaneously selling that same asset at a higher price, generating a profit on the difference.” In other words, you’ll buy the rights to the advertising inventory outright, then try to make your money back and get to where it’s making you a profit.The advantage of advertising networks is clear: they have tons of already-made advertising inventory and they’re waiting for you to knock on their virtual door. The downside is equally clear: they can be costly or eat into your profits, and also especially for Reps your blog may not qualify for their services (such as if you don’t have enough traffic).What about Google’s AdSense, the system by which you allow AdWords to show up on your blog? Well, it costs you nothing to set up, it’s relatively attractive and subtle (so it doesn’t junk up your blog), and if you have enough traffic at your blog or forum you can indeed make a decent revenue from it. The downside is: everybody’s doing it, meaning the competitiveness of the ads that appear on your blog is likely to be watered down; and, once again Google takes their cut. So it’s questionable how BIG your profits may get from AdSense.Finally, you might want to consider direct advertising – that is, selling advertising space at your blog and raking in 100% of the profits from this.Through this you: set your own ad rates; enjoy direct contact with advertisers; have more diversity of advertising options and strategies to employ (banner or text link placeholders, shared advertising options with other bloggers, sponsorships of specific blog posts, and so on); and you have more payment options (you can negotiate with the advertisers without there being any middle man).What are the problems? Well, basically, two exist. One, you may end up with a contract dispute and have your advertising clients demanding their money back. And speaking of advertising clients, they are more difficult to come by when you’re on your own. With greater freedom and potential profit always comes greater risk and responsibility! So if you choose this route, make sure you: create a hot, shamelessly promoting sell page for advertisers to land on; and, offer them variable rates and different options.Finally, always weigh up what your blog means to you and think about how successful it is at directing traffic to other pages on your site, or to the products and services you sell. The point is always get the best out of what you have -if your blog is providing people with a service and also sends them to other pages which could bring in revenue fr you, do you really want people to click on ads and leave your site?